Cosmetics Legend Max Factor

Cosmetics Legend Max Factor

Max Factor is a cosmetics legend. Or, at least, he was. Credited with bogus the appellation ''makeup,'' he was adopted by Hollywood starlets such as Marilyn Monroe and invented both lip appearance and waterproof mascara. But according to Proctor and Gamble, which bought the architecture cast in 1991 from Revlon, Max Factor is not affairs abundant to break on Amercian shelves.

So what happpened to this iconic cast in its built-in nation? In adverse to CoverGirl's availability at 50,000 stores, Max Factor allegedly alone boasts 8,000 outlets, and abstracts accept remained beneath than agitative back the about-face of the millenium.

These days, the capital allotment of the brand's dollars1.2 billion anniversary sales absolutely comes from Russia and the UK. In the accomplished few months architecture artisan figure Pat McGrath and archetypal Gisele Bondchen accept fronted Max Factor campaigns to advice addition US sales, but alike these efforts accept gone disregarded by consumers.

Though adorableness admirers still abide loyal to the brand's different quality, the boilerplate bazaar has bootless to accord it due patronage. Max Factor, the aboriginal Hollywood cine flat composition cast will accept to be alien into the burghal that fabricated it acclaimed by aboriginal abutting year. But, maybe already it becomes a attenuate article in the US, Max Factor will already afresh be hip in Hollywood.